Healthy Rewards is one of your Highmark Health Options benefits. You or your child can earn rewards when you complete certain healthy activities.

Dad and young toddler daughter outside walking down a path

Take care of your health.

We’ll tell you what healthy activities you qualify for based on your age, gender, and health conditions. You can earn $10 to $25 for each healthy activity, such as an annual physical or a blood sugar screening.

Rewards can add up.

You’ll get a Healthy Rewards card in the mail. You can use your card like a credit card at most retail stores. Get the Healthy Rewards app to make it easy. See what activities and rewards you qualify for. And watch your rewards add up.

Reward activities can include:


Health Needs Survey


A1c test for people with diabetes


Retina exam for people with diabetes


All 6 well-baby visits during baby’s first 15 months


Annual well-child visit for ages 3-21


Both doses of the HPV vaccine before age 13


1 prenatal doctor visit in first trimester


All 6 doctor visits before giving birth


1 doctor visit after giving birth (up to 84 days after delivery)


Breast cancer screening

Download the Healthy Rewards app.

See your Healthy Rewards by downloading the free app on your smartphone or tablet.

Get answers to your questions.

How much can I earn?

The more activities you complete, the more you earn! Each time you complete an eligible healthy activity, we’ll add a dollar amount to your Healthy Rewards card after the claim is processed. We’ll send you information about the activities and rewards you qualify for.

Where can my rewards card be used?

Any retail pharmacy or grocery store in the “OTC Network” – Kroger, Walmart, and Dollar General, just to name a few. Find a complete list of OTC Network participating pharmacies or stores at

Look for the “OTC” logo at checkout. The card cannot be used to buy alcohol, tobacco, or firearms. It also cannot be used at an ATM.

How do I use my Healthy Rewards card?

Use your card like a credit card to make purchases at most retail stores. Your card will be reloaded each time you earn a reward.

To start using your card, call 1-888-682-2400 (TTY 711), 24/7 and provide your card number and date of birth. For example, if your birthday is January 1, 1960, enter 01011960.

How do I check my card balance or transactions?

Go to to check your balance and find retail stores in your area. You can use the app, website, or phone for card balance, transactions, frequently asked questions, and more.

What am I not allowed to do with my Healthy Rewards card?

This card can’t be used to gamble or buy tobacco, alcohol, or firearms.

This card can’t be used to withdraw cash at an ATM or obtain a cash advance from a financial institution. 

This card can’t be redeemed for cash unless required by the state.

Who can answer my questions about the Healthy Rewards program?

If you have questions about the Highmark Health Options Healthy Rewards program, call Healthy Rewards Customer Service at 1-833-957-0027 (TTY 711), Monday through Friday, 7 a.m. to 7 p.m.

What happens if I lose my Healthy Rewards card?

 If you lost your rewards card or have any questions, please call Healthy Rewards Customer Service at 1-833-957-0027 (TTY 711), Monday through Friday, 7 a.m. to 7 p.m.